Metrics Overview | Promptmonitor Docs

Metrics Overview

Promptmonitor tracks key metrics to help you understand your brand's visibility across AI platforms.

Visibility Score

Your overall Visibility Score is a composite metric that measures how consistently your brand appears in AI responses.

How is Visibility Score Calculated?

The Visibility Score combines two factors:

Formula:

Visibility Score = (Presence Rate × 0.8) + (Cross-Model Consistency × 0.2)

Components

Presence Rate (80% weight)

Percentage of AI responses that mention your brand
Calculation: (Responses with brand / Total responses) × 100
Example: If 75 out of 100 responses mention your brand, your presence rate is 75%

Cross-Model Consistency (20% weight)

Percentage of unique AI models that mentioned your brand
Calculation: (Models with brand / Total models tracked) × 100
Example: If your brand appears in responses from 3 out of 4 AI models, your consistency is 75%

Why These Weights?

Presence Rate is weighted higher (80%) because appearing frequently is the primary goal
Cross-Model Consistency (20%) ensures you're not just visible on one platform but across multiple AI models

Score Range

0-100: Your Visibility Score is capped at 100
Higher is better: A score of 85+ indicates strong AI visibility
Track over time: The Visibility Score chart shows how your visibility changes over time

Presence by LLM

Shows whether your brand is mentioned in responses from different AI platforms like OpenAI, Claude, and Gemini.

Top Competitors

This metric shows which other brands appear alongside yours in AI responses.

How are Top Competitors Calculated?

Identifies all competitors mentioned in responses
Calculates average visibility score for each competitor
Ranks competitors by visibility (highest to lowest)
Shows top 10 competitors

Why It's Useful

Understand competition: See who you're being compared to
Benchmark performance: Compare your visibility score to competitors
Identify threats: High-visibility competitors may be displacing your brand

FAQ

What's a good Visibility Score?

0-30: Low visibility, needs significant improvement
30-60: Moderate visibility, room for growth
60-85: Good visibility, maintain and optimize
85-100: Excellent visibility, industry-leading

How often are metrics updated?

Metrics are updated daily.

Why do metrics fluctuate?

AI responses are not like search engines. They can be different every time and are often personalized. What matters is quantitative data to understand your position (whether you're getting mentioned or not). With daily refreshes providing 30 responses per month, you'll get a reliable picture of your brand's AI visibility.

Why don't you track Position?

Position fluctuates in every answer, and AI responses are limited unlike search engines, so it doesn't make sense to track position. What matters is getting mentioned in the answer, not the position, because AI responses only mention a few brands.

How far back does data go?

All historical data is preserved. You can view:

Last 30 days
Last 60 days
Last 90 days
All time