Prompt Analytics

The Prompt Analytics page provides detailed insights into how a specific prompt performs across different AI platforms. This is where you analyze individual prompt performance, track brand mentions, and discover optimization opportunities.

The page is organized into six main sections:

1. Overview Tab

The Overview tab gives you a high-level view of your prompt's performance.

Top Performing LLM

Shows which AI model mentions your brand most frequently for this prompt.

Visibility Score Chart

Tracks your brand's Visibility Score over time for this specific prompt.

Features:

• Area chart showing visibility trends
• Toggle to compare with competitors
• See how you stack up against other brands

Presence by LLM

Horizontal bar chart showing which AI platforms mention your brand.

What it shows:

• Average mention rate for each AI model (ChatGPT, Claude, Gemini, etc.)
• Sorted from highest to lowest presence

Answer Section

View actual AI responses for this prompt.

Features:

• Timeline slider to navigate between tracking sessions
• Tabs to switch between different AI models
• Your brand is highlighted throughout responses
• Hover over citations to see source details
• "Mentioned" or "Not mentioned" badges per model

2. Sources Tab

Displays all sources cited by AI models when answering this prompt.

What you'll see:

• URLs cited by AI models
• Usage count: shows how often the source is being cited in AI answers
• Which models cited each source
• Source metadata (title, domain)
• Last seen: when the source was most recently cited
• First identified: when the source was first discovered

Usage count shows recurring patterns, but last seen helps to understand if a source is still being cited.

Why it matters: Understanding which sources AI models cite helps you identify link building opportunities and content partnerships.

3. Search Queries Tab

Shows search queries AI models used to research answers to your prompt.

What you'll see:

• Queries used by AI models
• Frequency of each query
• Which models used each query
• When queries were first/last used

Why it matters: Reveals how AI models interpret and research your prompt, giving insights into what content to create.

4. Brand Rankings Tab

Shows how your brand ranks against competitors for this prompt.

What you'll see:

• Your brand's position
• Top 10 competing brands
• Visibility scores for each brand
• Brand logos and websites

Why it matters: Understand your competitive position and identify brands to monitor or outrank.

5. Brand Mentions Tab

Detailed view of every time your brand was mentioned.

Sentiment Filter Bar Filter mentions by sentiment:

• Positive
• Negative
• Neutral

Shows count and percentage for each sentiment type.

Model Filter Filter mentions by specific AI model to see platform-specific sentiment.

Mentions Table Lists all brand mentions with:

• Context snippets from AI responses
• Sentiment indicators
• AI model that mentioned you
• Timestamps
• Expandable view for full response context

Why it matters: Monitor how AI platforms talk about your brand and identify sentiment patterns.

6. Settings Tab

Manage prompt configuration and settings.

Available actions:

• Change location (for future answers only)
• Additional prompt: for ChatGPT, clarify answers for confusing terms
• Update models: track AI for future references
• Update prompt status: set prompts to inactive or active
• Delete prompt

Related Documentation

• Read Metrics Overview to understand how metrics are calculated
• Learn How to Track a Prompt