# Prompt Analytics

The Prompt Analytics page provides detailed insights into how a specific prompt performs across different AI platforms. This is where you analyze individual prompt performance, track brand mentions, and discover optimization opportunities.

The page is organized into six main sections:

### 1. Overview Tab

The Overview tab gives you a high-level view of your prompt's performance.

#### **Top Performing LLM**

Shows which AI model mentions your brand most frequently for this prompt.

#### **Visibility Score Chart**

Tracks your brand's [Visibility Score](/content/docs/metrics-overview/index.html) over time for this specific prompt.

**Features:**

- Area chart showing visibility trends
- Toggle to compare with competitors
- See how you stack up against other brands

#### **Presence by LLM**

Horizontal bar chart showing which AI platforms mention your brand.

**What it shows:**

- Average mention rate for each AI model (ChatGPT, Claude, Gemini, etc.)
- Sorted from highest to lowest presence

#### **Answer Section**

View actual AI responses for this prompt.

**Features:**

- Timeline slider to navigate between tracking sessions
- Tabs to switch between different AI models
- Your brand is highlighted throughout responses
- Hover over citations to see source details
- "Mentioned" or "Not mentioned" badges per model

### 2. Sources Tab

Displays all sources cited by AI models when answering this prompt.

**What you'll see:**

- URLs cited by AI models
- Usage count: shows how often the source is being cited in AI answers
- Which models cited each source
- Source metadata (title, domain)
- Last seen: when the source was most recently cited
- First identified: when the source was first discovered

Usage count shows recurring patterns, but last seen helps to understand if a source is still being cited.

**Why it matters:** Understanding which sources AI models cite helps you identify link building opportunities and content partnerships.

### 3. Search Queries Tab

Shows search queries AI models used to research answers to your prompt.

**What you'll see:**

- Queries used by AI models
- Frequency of each query
- Which models used each query
- When queries were first/last used

**Why it matters:** Reveals how AI models interpret and research your prompt, giving insights into what content to create.

### 4. Brand Rankings Tab

Shows how your brand ranks against competitors for this prompt.

**What you'll see:**

- Your brand's position
- Top 10 competing brands
- Visibility scores for each brand
- Brand logos and websites

**Why it matters:** Understand your competitive position and identify brands to monitor or outrank.

### 5. Brand Mentions Tab

Detailed view of every time your brand was mentioned.

**Sentiment Filter Bar** Filter mentions by sentiment:

- Positive
- Negative
- Neutral

Shows count and percentage for each sentiment type.

**Model Filter** Filter mentions by specific AI model to see platform-specific sentiment.

**Mentions Table** Lists all brand mentions with:

- Context snippets from AI responses
- Sentiment indicators
- AI model that mentioned you
- Timestamps
- Expandable view for full response context

**Why it matters:** Monitor how AI platforms talk about your brand and identify sentiment patterns.

### 6. Settings Tab

Manage prompt configuration and settings.

**Available actions:**

- Change location (for future answers only)
- Additional prompt: for ChatGPT, clarify answers for confusing terms
- Update models: track AI for future references
- Update prompt status: set prompts to inactive or active
- Delete prompt

## Related Documentation

- Read [Metrics Overview](/content/docs/metrics-overview/index.html) to understand how metrics are calculated
- Learn [How to Track a Prompt](/content/docs/how-to/how-to-track-a-prompt/index.html)